MasterClass Programme

M A S T E R C L A S S  -  P R O G R A M M E

9:00  PARTICIPANT REGISTRATION, COFFEE AND TEA BREAK, LIGHT SAVOURY SNACKS

09:30 - 09:40

MASTERCLASS PRESENTATION - WHY MASTERCLASS?

Andreja Gazdek, CEO, ProConcept d.o.o.

09:40 – 10:00

PART I: CROATIAN-CHINESE RELATIONS - Yesterday, Today, Tomorrow

Siniša Malus, PR Manager CSEBA, Business association of China and Southeast Europe

10:00 – 11:30

PART II – GETTING TO KNOW THE CHINESE OUTBOUND TOURISM MARKET

Joanne Chan, Global Business Director,  IPPWORLD

11:30 COFFEE AND TEA BREAK, LIGHT SAVOURY SNACKS

12:00 – 13:45

PART III – SOCIAL MARKETING TO THE CHINESE  TOURISTS

William Chia, CEO, The Culture Embassy Ltd.

13:45 COCKTAIL LUNCH

14:45 - 15:30

PART IV -  Q&A

Joanne Chan, Global Business Director,  IPPWORLD

William Chia, CEO, The Culture Embassy Ltd.

15:30 – 16:00

NETWORKING WITH  IPPWORLD AND THE CULTURE EMBASSY