• MASTERCLASS
    MASTERCLASS
    How to reach millions of Chinese outbound tourists?
    13 March 2020, Zagreb, Croatia
    REGISTER NOW
  • MASTERCLASS
    MASTERCLASS
    How to reach millions of Chinese outbound tourists?
    13 March 2020, Zagreb, Croatia
    REGISTER NOW
  • MASTERCLASS
    MASTERCLASS
    How to reach millions of Chinese outbound tourists?
    13 March 2020, Zagreb, Croatia
    REGISTER NOW

About MasterClass

Can we really say we know the Chinese outbound tourism market well? The classic image of Chinese tourists in Croatia is a group led by a nervous guide, from the airport straight to the bus and then to the hotel where, at best, they have half board and usually only stay for a night. The group has a specific travel itinerary, so such trips usually turn out to be more like a race rushing from one spot to another, than a pleasant and relaxing holiday. As a...
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Mission

China is a tourism superpower that is leading the world in outbound travel. One should certainly take into account by the fact that today only 10% of Chinese have a passport (approximately 140 million), and it is estimated that by 2022, 400 million Chinese will have a passport. These are big...

Vision

In the Tourism Development Strategy of the Republic of Croatia, the vision is that "In 2020, Croatia will be a globally recognized tourist destination. And will be a competitive and attractive market for investments, with jobs creation and managing developments, with a focus on nurturing a...

Goals

The aim of this MasterClass is to share how businesses and brands catering to the Chinese tourists can increase their reach and engagement. And in turn, be the driving force in growing the arrivals in Croatia. Croatia generates high revenues from tourism, it accounts for almost 20% of total GDP....
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